Digital Marketing | Dental Business Butlers

Dentistry involves combining the highly detailed and technical treatments, with the necessity to create beautiful smiles for your patients. The very best dentists need to have a strong appreciation for this balance, and it is this balance that is key when designing dental websites.

Dental websites need to be written in a way that patients can understand, pairing back the highly scientific processes into understandable text, while also combining beautiful design.

Patients will make a judgement within seconds of arriving on your website as to whether you meet their ideals for a new dental practice, and this is why it is so important to make a good first impression. It is also true that over a third of people will stop engaging with your website if the content and layout are unattractive.

Therefore, the next thing to look at is how you can make a website that appeals to the largest possible proportion of your target audience.

Link the design to your practice

It is important to incorporate aspects of your practice into the design of your website, giving patients an idea of what to expect when they attend for their first appointment. Is your practice homely and comfortable, bright, and airy or industrial with sharp lines? All of these can provide a good starting point for your website design.

Beautiful images

Your website should be full of high-quality images, showing the team, practice, before and after shots and treatments available. Low quality, grainy images will give patients the idea that you do not have the high level of attention to detail that they would want in their dentist.

Personality

What is it that sets you apart from your competitors? Do you have a real passion for a certain area of dentistry? Whatever it is it is important to tell your story in a way that is real, through text, videos, and visuals.

These factors must be considered alongside the more technical aspects which can help to ensure that your website work seamlessly.

Mobile accessible

It is important to ensure that your site works across all mobile devices. More than half your website’s visitors will have their first view of your website on a mobile phone so make sure it is a good one.

Easily accessible

The information contained in your website should be easily searchable and it is important to make the most sought-after information the easiest to find.

Search engine optimisation (SEO)

There is no point having a fantastic website that no-one can find. It is therefore important to ensure that the website is search engine optimised to score well across a number of search engines, putting your practice in front of the highest number of potential new patients possible.

Throughout your career, you have had to join both form and function, aesthetics, and technology so it makes sense that the same would be needed in your website.

Need some help reaching your potential new patients? The team at Dental Business Butlers have a many years’ experience within the dental industry so can provide a website that will balance both the aesthetics and technology that you need to give the best possible results.

Over the past 2 years there has been massive growth in the time patients are spending on Zoom, Skype, and Google Meetings, meaning they have been spending a lot of time looking at themselves and noticing those things they would like to change. The number one thing being their teeth!

With this is mind we have put together our 10 Top Dental Marketing Ideas to ensure that you are at the front of the line when patients are looking for a new cosmetic dentist.

1. Ensure you have a Marketing Strategy

It is important that you understand your current patient base and those you are looking to attract. This will enable you to build the best marketing strategy to ensure your practice is at the forefront of patients’ minds. The strategy should be written down and tasks assigned to the relevant people with a specific timeline for their completion.

2. Build your brand

Your brand must be fully ingrained into every part of your business. This goes beyond your logo and outstanding website and must also include your core values as a practice and more specifically as a practice team. Patients are desperate to find out more about the people under the masks! They want to know that when they attend your practice they will feel as though they are the only patient you are seeing that day and that their concerns and hopes for their smile are fully integrated into any treatment plan.

3. Search Engine Optimisation

The first stage in any marketing strategy must be Search Engine Optimisation (SEO). How do you begin any search for information? I can guarantee it involves typing a query into one of the major search engines. You may have the best practice in the world but without an effective SEO strategy no-one will be able to find out anything about you. Find out more about Dental SEO here.

4. Google My Business

Google My Business is a great free way to boost your online presence by registering your business address, hours of operation and all your essential contact details. It also is a wonderful way to register reviews for potential patients to find as these can prove to be a deciding factor for new patients looking to join your practice.

5. Mobile Accessibility

It is now said that over half of all medical searches are completed using a mobile device, this means that if your website is not mobile compatible you will be missing out on a large number of potential patients. Google is now using this factor as a key factor when deciding which websites to show.

6. Google Analytics

Google Analytics is a fantastic tool for checking how your website is working for you. Looking at your most popular pages will show you key areas of interest for your patient base and can provide a starting point for an PPC terms.

7. Content Marketing

Writing a regular blog post, list article or some Frequently Asked Questions is an excellent way to attract new patients to your site. When also linked to your social media accounts you can help to drive traffic to your website.

8. Social Media Marketing

Social media platforms have made advertising as easy as possible. With the vast amount of data that these platforms collect it is possible to target specific patients for treatments that you are looking to boost.

You can also use Social media for regular posts, giving patients not only information on the services you offer but also letting them see behind the scenes and showing them the team’s personalities.

9. Patient Referrals

The greatest and cheapest marketing tool is happy patients. When your patients are saying good things, this is a verified review. You do not need to convince new patients of its validity.

You can help to increase this by running referral schemes, offering incentives to current patients, who refer new patients into the practice.

10. Online Reviews and Testimonials

It is important to pursue reviews wherever possible and you will find that this will give results, although it may take some time. Be sure to make the process as quick and straight forward as possible to increase the chance of patients leaving reviews.

In conclusion

Whatever your marketing strategy, do not expect perfection. With a good online presence and thinking of every patient interaction as a chance to convert them into being an advocate you will not go far wrong.

For further help and assistance do not hesitate to contact the team at Dental Business Butlers and we can help to take the stress out of your dental marketing.